Packaging Re-Design

I have this cologne, called Armani Sport Code. I noticed (just now) that it’s a very simple and boring design. Simple can be good, however, this is too simple. The black background with the Red and White type looks too bland.

I added the raindrops, thinking that that would enhance the product. I used my ideas from my EOA Postcard with the “ARTS” in decreasing opacity as it travels down the page.

I didn’t really know what else to put on the product. I imagined my other cologne bottles, and they are all simple. If this were to go to the shelves, I think more men would buy it because of the eye-catching design of the enhanced colors in the letters.armani-sportFlood.Packagingdesign


WP #6 Package Design

Three sites to look for inspiration:

How to get started:

  1. Bring in a package that you would like to REMIX or REDESIGN
  2. Sketch an idea that shows composition
  3. You may use Photoshop, Illustrator, Indesign
    WARNING: If you use Photoshop it MUST be 300 dpi and 100%
    If you do not know what that means… ASK
  4. Start working!
  5. Due April 11th