Packaging Re-Design

I have this cologne, called Armani Sport Code. I noticed (just now) that it’s a very simple and boring design. Simple can be good, however, this is too simple. The black background with the Red and White type looks too bland.

I added the raindrops, thinking that that would enhance the product. I used my ideas from my EOA Postcard with the “ARTS” in decreasing opacity as it travels down the page.

I didn’t really know what else to put on the product. I imagined my other cologne bottles, and they are all simple. If this were to go to the shelves, I think more men would buy it because of the eye-catching design of the enhanced colors in the letters.armani-sportFlood.Packagingdesign


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